Corporate Identity (CI)

Corporate Identity (CI) is the "personality" or "character", the identity of a company that acts and is perceived as a unified actor. It is created through the coordinated use of behavior, communication and appearance both internally and externally. The documented basis is the company's mission statement, which is brought to life by the corporate identity.
The CI typically includes: corporate philosophy, company name, logo, manners, manner of speaking and greeting, dress code, company symbols, architecture and layout of company buildings, design of documents and texts, visual and acoustic signs, office design, recognizable hierarchies, seating arrangement, color design, design of advertisements, terminology and - if applicable - the special promise of the company as a brand.
The aim of a CI concept is to present the company in a uniform manner in terms of its working methods, services and self-image. This includes the company's internal representation so that a sense of community develops and established standards are enforced, and the external representation towards competitors, customers and suppliers.
The strategic goal of corporate identity is sustainable corporate development.

See also:
Corporate mission statement; change management; corporate governance; employer branding; leadership
Reference to QET guidelines:
T01 Guidelines; T02 CI; T03 Corporate Transparency; T04 Pricing; T05 Contracts; T06 Social Media; T12 Communication
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