Since 2004, we have been taking like-minded people on a journey of corporate culture
No company today is immune to the challenges of globalization and the shortage of skilled workers, not to mention critical environmental issues. Employers are forced to offer additional benefits such as greater flexibility to attract and retain appropriately qualified employees and partners.
But in the long run, attractive working conditions alone aren't enough. After all, motivation is a cause, not an effect. A company's diverse values must be made visible to the public: effectively communicated and properly practiced.
Starting in 2004, an experienced team from business, academia, politics, and continuing education developed a holistic management system that helps you identify, define, and evaluate the values of your corporate culture. The core values of quality, ethics, and transparency (QET) were each assigned 20 criteria with practical tips and numerous benefits.
But be careful. Your employees, business partners, and customers will sooner or later sense whether values are just empty promises or whether they are lived out of conviction.
When authenticity and truthfulness are right, advertising with values becomes a key factor for your company’s success.
Use the modules, criteria, self-tests, and free entries in the lexicon as a source of inspiration or a tool for freelancers, employees, students, and seminar participants, for example. Depending on the topic, a module consists of various quality, ethics, and transparency criteria. There is a self-test for each criterion. Ideal as a tool in companies, at seminars, or for your own professional development as a prospective or established manager.
!: All documents are available for download in German. The PDF document can be translated using numerous online translation tools. German-language and translated documents may not be copied or distributed.
Below are the links to the German and English editions of the compact QET book as a reference work and source of inspiration.

Mission Corporate Culture since 2004
This is the vision for QET in a few years: the leading marketplace for corporate culture with the following areas:
- QET edition, with this shop at the start
- QET Academy
- QET active
- QET audit
If you have ideas for synergies or would like to link your service directly to a QET topic, please contact us.
