Customer management

"Customer management" refers to customer relationship management; the English term Customer Relationship Management (CRM) is often used.
In CRM, all processes that affect customers are identified and evaluated so that actions tailored specifically to the customer can be initiated. CRM includes processes in research and development, marketing, sales and customer service.
The goals of CRM are to strengthen customer loyalty and to acquire new customers. This is why investing time and effort in a well-developed CRM is worthwhile.
"The customer is king" is considered a paradigm of a strong customer focus and commercial mindset. The desire and ability to meet customer expectations are considered to be decisive competitive advantages.
Studies show that only about one in seven product ideas leads to market success. The reasons for this can be either too narrow an orientation towards one's own, e.g. technical, objectives or a lack of communication between product developers and customers.

See also:
Market research; branding; transparency; data protection; code of conduct; contract culture
Reference to QET guidelines:
Q06 Change Management; Q09 Customers; Q10 Networks; Q08 Product Management; Q11 Branding; Q12 Quality Management; Q13 Succession; Q14 Resources; E01 Business Ethics; E17 Compliance; E18 Fair Trade; E19 Ecology; T01 Guidelines; T03 Corporate Transparency; T04 Pricing; T05 Contracts; T06 Social Media; T11 Marketing
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