This means opening up the innovation process of companies and thus actively strategically using the outside world to increase their own innovation potential.
Today, companies are increasingly faced with the need to optimise and open up innovation processes. The driving factors are seen as increasing competitive pressure due to globalisation, shorter product life cycles and greater pressure to innovate.
Outside-in process
The outside-in process is the integration of external knowledge into the innovation process. The know-how of suppliers, customers and external partners (e.g. universities) should be used to increase the quality and speed of the innovation process.
Inside-out process
The inside-out process is the externalization of internal knowledge. Companies use this process, for example, to collect royalties for patents or innovations that they do not use for their own operational business activities.
Coupled process
The coupled process is a hybrid of the outside-in process and the inside-out process: the internalization of external knowledge in conjunction with the externalization of internal knowledge. The creation of standards and the development of markets are the focus of the coupled process. The environment should be actively integrated into the development of innovations, and through the simultaneous externalization of this innovation, a market should be built around the innovation.
See also:
Transparency; Change management; Innovation management; Process optimization
Reference to QET guidelines:
Q06 Change Management; Q15 Processes; Q18 Innovation; Q20 CIP