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QET Unternehmenskultur

Q08 Product Management

Q08 Product Management

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Product management has cross-departmental responsibility for a product or product line. Product and brand management forms a separate management level.
In general, the product manager is responsible for the sales success of his product or product group. These are the most important areas of product management:

The knowledge of the importance of product management brought lasting success to the great US entrepreneur Henry Ford (1863 – 1947):
It is not the entrepreneur who pays the wages - he just hands over the money. It is the product that pays the wages.

In context with:
Q09, Q10, Q11, Q12, Q13, Q14, Q15
E18, E19
T10, T11

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