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QET Unternehmenskultur

Q09 Customers

Q09 Customers

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Studies show that only about one in seven product ideas leads to market success. There are many reasons for this, but the following problem usually arises with regard to customers:
Anyone who focuses too much on their own technical ideas can fail on the market. There is often a communication deficit between product developers and customers. The rule here is simple: the worm has to appeal to the fish, not the angler!

In context with:
Q06, Q08, Q09, Q10, Q11, Q12, Q13, Q14
E01, E17, E18, E19
T01, T03, T04, T05, T06, T11

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