Q09 Customers

Studies show that only about one in seven product ideas leads to market success. There are many reasons for this, but the following problem usually arises with regard to customers:
Anyone who focuses too much on their own technical ideas can fail on the market. There is often a communication deficit between product developers and customers. The rule here is simple: the worm has to appeal to the fish, not the angler!

In context with:
Q:
Q06, Q08, Q09, Q10, Q11, Q12, Q13, Q14
A:
E01, E17, E18, E19
T:
T01, T03, T04, T05, T06, T11