Q11 Branding

Is your company philosophy compatible with the products and services you offer? Do you have your target group in mind? Do you observe the market, the competition and the constant changes in customer wishes? Then you are on the right path to building a brand that can give your company a major competitive advantage.
If companies want to compete for skilled workers and managers
To distinguish themselves as a good employer, they use so-called employer branding as a strategic marketing variant.

In context with:
Q:
Q09, Q10, Q11, Q12
T:
T11