T04 Pricing

Trends in purchasing behaviour show that consumers and clients place increasing value on a “clean”, i.e. fair, origin of products
Suppliers who can credibly prove that they buy and produce in a value-oriented manner will have the better cards in the future. This proof can also be provided by setting prices that are as transparent as possible.
The social environment is changing. Values ​​are becoming more important. In
In the next few years, it will most likely no longer be a case of “being stingy is cool!”, but rather “fair is cool!” Businesses need to adapt to this.

In context with:
Q:
Q08, Q19
A:
E17, E18, E19
T:
T05, T10, T04, T15