T11 Marketing

Marketing refers to company activities aimed at current and future sales markets, as well as market-oriented company management as a whole. Marketing is therefore a central business function in a market-dependent company.
In the marketing mix, the long-term planned specifications with regard to conception, pricing policy, promotion and distribution are implemented into concrete actions.

In context with:
Q:
Q09, Q10, Q11, Q12
A:
E01, E02, E18, E19
T:
T01, T02, T06