- Print advertising: advertisements in newspapers, magazines, brochures and flyers .
- Television advertising: TV commercials, product placement
- Radio advertising: audio spots
- Online advertising: banner advertising, SEO search engine marketing, social media ads and video and image ads, AI-generated ads
- Outdoor advertising: posters, billboards, transport advertising, pylons
- Direct mail: direct mail, email marketing (cold calling prohibited) and telemarketing (B2B only).
- Increase awareness: Make new products or services known.
- Expansion: tapping into new markets and target groups
- Building brand image : Creating and maintaining a positive image of the brand.
- Customer loyalty: Bind existing customers to the brand.
- Increase sales: Promote the sale of products or services.
- Competitive advantage: Standing out from competitors.
- Advertising message: The central message that is to be conveyed to the audience.
- Target audience : The specific group of people that is to be addressed.
- Medium: The channel through which the advertising message is distributed.
- Creative design: audio, image and text messages
Ethics in advertising:
Advertising must be ethically designed and must not disseminate misleading information. It should also respect social norms and values and not be discriminatory or offensive.
Book tip for orientation:
This compact guide is for anyone who wants to make positive use of changing values and global challenges. Be inspired by the diversity of quality, ethics, and transparency.
Book (softcover)
Title: Advertising with values
Advertising technology tip:
If you want to use your roll-ups and beach flags as brochure distributors in the future, then it's worth taking a look at: www.systembutler.com
Service provider tip :
BnC Brands The full-service agency for corporate communications, internet, online marketing, traditional advertising and events.